Visibility rules

On this page, we tell you what you need to know in terms of visibility rules to run your project activities. If you are looking for hints and downloads that help you in how to implement these rules, please go to the visibility downloads. The following information is important and should be read by everyone working in an Interreg project and carrying out project activities. Partners in Interreg projects usually arrange various information and communication measures, such as events (e.g. conferences, seminars, press conferences, briefings, training), websites, documents (presentations, invitations), publications (e.g. brochures, flyers), promotional materials (e.g. T-shirts, bags, cups, umbrellas), press releases, newsletters, billboards, posters, commemorative plaques, vehicle panels, and others.

Refer to the funding: obligatory elements

All information and communication activities have to display the support from the Programme and EU funds as follows. We strongly recommend all project partners to familiarise themselves with the linked documents. Mis-use (of the EU emblem, the reference or the Programme logo) may result in ineligibility of items produced for the project, i.e. the costs will not be refunded. Obligatory elements to comply with visibility rules:

  • The European Union emblem ("EU flag") in accordance with the technical characteristics specified in the Commission Implementing Regulation (EU) No 821/2014, together with a reference to the European Union;
  • A reference to the EU funding source. The reference shall read as follows: “European Union (European Regional Development Fund)” in English or respective national language;
  • The Programme logo in accordance with the technical characteristics in the Corporate Design Manual for Interreg Baltic Sea Region Programme or the Programme logo with an integrated project acronym (“adapted project logo”) as described in the project design guide (example see below).
Example: Programme logo with the Union emblem (EU flag, including text "European Union") and a reference to the fund, "European Regional Development Fund".

Read what's important: relevant documents

In order to comply with the technical requirements of the information and communication measures, we strongly recommend to project lead partners to familiarise themselves with the following documents:

Programme Manual: Chapter F.1.10 of the Programme Manual provides specific information on the visibility rules, including the requirements to place a project poster in each partner's premises, to publish a note about the project on each partner's website, to mark equipment, infrastructure and constructions

Regulation (EU) No 1303/2013: This regulation describes the legal basis and more general rules on visibility (i.e. towards beneficiaries). It is recommended that project lead partners get acquainted with chapter 2.2 of Annex XII of the document.

Implementing Regulation (EU) No. 821/2014: Here, the European Commission has defined the use of the EU emblem (“EU flag”) in great detail. In this regulation, the positioning and size of the EU Emblem and the reference to the fund are specified, e.g. for different media and in different contexts (such as combination with other logos). All project partners must be aware of Art (3), (4), (5), in particular and may want to pass this document on to service providers.

Use MA/JS services: templates, logos and other downloads

In the website section "Visibility downloads", the Managing Authority/Joint Secretariat (MA/JS) provides support services concerning visibility such as downloads of templates for office applications and design files (map, related logos). Project coordinators and communication managers should check frequently for new offers.

Project Design Guide: This guide maybe used by projects that do not want to develop their own visual identity. It provides the basic features such as a set of colours, font type, design grid and explains how to use the project logo and the templates provided by the MA/JS. It is a document that can be readily passed on to project partners, graphics designers and others involved in implementing your project. With this guide, you do not need to lose time and money for visual identity development when you want to get your project started.

Project logos: The Programme provides logos to the projects in order to help the project managers meet the visibility requirements and to save resources for short-term branding. Each project can chose to either use the project logo by the programme or not.